Digitally printed décor is a trending technology nowadays, it is transforming the spaces we live, work and play in. Décor has been growing constantly for the past two years; the digital printing industry has made many innovations and advances to boost it.
“The European décor industry is showing no signs of slowing down, with the digital print market estimated to reach 225% of its 2013 worth of $120.9 billion by 2024”
, The Future of Functional and Industrial Print to 2020, Smithers Pira, 2015.
Interior designers, architects, decorators and many others have many innovative décor options to choose from. They are not limited to existing materials or décor objects in the market, now they can customize each space, in a house or commerce.
“The global home décor market expected to garner $644 billion by 2020”
, Home Decor Market by Product – Global Opportunity Analysis and Industry Forecast 2014 – 2020, Allied Market Research, 2015.
Digital décor printing is gaining a share of the industrial printing market, more and more people are moving into digital printing but it still has a long way to go. In some instances, digital décor printing is still not as durable and long lasting as traditional printing, such as ceramics.
For ceramics you can print tiles and worktops using ceramic frit ink, “traditional inks” or you can do it with digital inkjet inks. The advantage of frit ink is that it lasts longer, but the downside is that the color gamut is limited unlike with inkjet ink with which you can print any color you want. So I would say inkjet ink is not recommended for heavy-duty and high-traffic everyday use.
Here are some décor applications you can print using digital inkjet inks:
- Fine Art
- Shower Curtain
- Wallpaper / wall covering
- Wall and floor decals
- Window / retail displays
Benefits of Décor
- Cost-efficiency: Digital décor printing offers quick turnarounds plus cost efficient short-run production, resulting in a very profitable business.
- Freedom and creativity: Digital is more flexible than traditional printing; it allows designers to let their imagination run wild. Since you can print test and short runs before the final product is finished, there is more room for experimentation.
- Meeting tight deadlines: Digital décor printing allows you to print anything in a short amount of time, and reduce the set-up time as well. No need to wait for a third party delivery or inventory stock. Spaces can be custom designed and updated in no time; there is no need to stick to any permanent design.
- Maximizing your profits: By producing high quality short-runs or one-off printing more economical. Elegant and sophisticated spaces often come at a high price; luxurious looks are attained by the décor placed on the spaces. But you can get an upscale look by using digitally printed pieces, for example, a marble fireplace is very expensive but you can print a genuine looking one to simulate the texture at half the cost of the real thing.
- Personalization and customization: When you produce customized décor pieces it is not only to create a personalized environment, but this also helps create a sensory and psychological experience for the user. This applies not only to commercial spaces where this ambiance is created to stimulate a purchase, but also for home décor where the user benefits from a relaxing and comforting experience to recharge.
- Responding to growing market trends: Another benefit of digitally printing décor pieces is the speed in which you can produce things and the ability to take something old and modernize it in a small amount of time. Take for example wallpaper, this trend was huge in the 1950’s and 1960’s, and has made a comeback 50 years later. Using wallpaper on your walls will give a more sophisticated and cozy look to different areas of décor.
As you can see there are a lot of benefits of printing décor digitally, but there is still a long way to go, this market niche is still growing and has not reached its full potential. As it keeps growing and developing more and more advantages and innovations will keep surfacing. And as it becomes more popular costs will decrease and it will become more attainable.