FIS Nordic World Ski Championships in Seefeld, Austria 2019 chose Stora Enso for the third time as a sponsor, except this year as a presenting sponsor. This event was held from February 19th to March 3rd of this year.
Stora Enso has been working with renewable materials for many years, and will showcase renewable solutions at this sporting event. It is interesting to see a company work hard to promote climate-friendly alternatives to many products made from fossil based materials that have a smaller carbon footprint.
Everything in the event was sustainable, from the paper prints (event tickets, result lists, programs and other documents) on premium carbon neutral office paper to wood-made buildings.
The wooden materials used for the event were provided by Stora Enso and were used to build things like a pavilion, a landmark tower in Seefeld, the stadium arena, podiums and the start and finish gates. The landmark tower will remain in the city after the championship ends, since the materials used are made to last for many years.
The winner podiums were made out of wooden planks stack on top of each other, which are both sustainable and can hold the weight of the winners without bending or breaking. It is nice to see this sort of structure; the contrast between the wood and the snow provides warmth to the atmosphere and makes it cozier.
A critical part of any championship is the start and finish line gates. For Seefeld 2019, Stora Enso made the podiums out of wood. This company promoted sustainability at this event by using renewable raw materials derived from wood and by maximizing the recycling and reuse of products.
One of the main goals of Stora Enso is to create en eco-conscience when performing ordinary activities. At the event people were using multi-use cutlery made out of biocomposite material; which have the advantages of plastic but they use up to 60% less oil-based plastic polymers, these can also be reused and recycled as opposed to plastic cutlery.
Drinking cups were provided to the audience during the championship, these are 100% renewable and recyclable.
During the championship the audience was able to cheer using biocomposite horns and take them home after the games.
And last but not least: the trophies. These were designed in collaboration between
Swarovski Kristallwelten and Stora Enso, the concept of the design was to incorporate the mountains form Tyrol and the sparkle of the snow and the winners. The trophies combined natural wood with crystals in gold, silver and bronze.
The FIS Nordic World Ski Championships in Seefeld is a great example of an eco-friendly and sustainable sporting event. There are lots of companies committed to preserving and improving the environment, and it is important to highlight and promote an eco-conscience in all areas.