APPPEXPO 2019 Highlights

APPPEXPO 2019 expo general view.

I have been attending APPPEXPO in Shanghai for 8 years now, and each time I go, the quantity and the size of the exhibition surprise me. No matter how many times you go to APPPEXPO there is always something new to see at the show.

The first time I went to APPPEXPO it was also my first time in China, and I must say Shanghai is one of those magical cities that steals your heart. The city itself is cosmopolitan and mystical, what really impressed me is the way the new and modern buildings blend with the ancient and solemn temples side by side. I really enjoy visiting Shanghai and spending time in such a magical place, as a tourist I must say it is very friendly.

Getting back to APPPEXPO, in 2019 it was held at the NECC (National Exhibition Convention Center) in Shanghai. This is the new exhibition center near Hongqiao Airport, since its construction, the area near it has developed now you can find lots of restaurants around the complex and even an onsite five-star hotel.


APPPEXPO 2019 opening ceremony.

The opening ceremony for APPPEXPO and Shanghai International Advertising Festival was held at the Intercontinental Hotel inside NECC. And I must say it was remarkable, it even had a red carpet-type of entrance so people could take pictures in front of a ceremony themed background.

Each year at least six members of our staff visit APPPEXPO (we are the appointed media partner for the exhibition) and the thing that impresses every single one of us is the size and magnitude of the show. And just like last year we also had a booth at the show, thanks to the trade show organizers.


All six members of the FLAAR-REPORTS staff at APPPEXPO 2019.

The amount of people that show up each day for the expo is impressive, and so is the size of the exhibition itself. This year all eight halls of the NECC were occupied by APPPEXPO.

The exhibition was very well organized and was easy to access and obtain your badges in hall NH (North entrance). There were large size exhibitor lists on each hall, as well as floor plan and exhibitor books for attendees. There were also different color lanyards for the badges, so you could easily distinguish between and exhibitor, an attendee, an organizer or VIP.

The distribution of halls for APPPEXPO 2019 was a as follows:

  • North Hall (NH): entrance and packaging
  • Hall 1: CNC routers and engraving machines
  • Hall 2: LED digital signage and traditional signs
  • Hall 3: International brands, mostly printers
  • Hall 4: International brands, mostly printers
  • Hall 5: Media substrates and inks
  • Hall 6: Exhibition displays, Asia Advertisement Association and Shanghai International Advertising Festival
  • Hall 7: Digital Printing equipment and supplies
  • Hall 8: Digital Printing equipment and supplies, focused on textile

Vehicle wrapping sample at APPPEXPO 2019.

APPPPEXPO is a great place to find manufacturers and distributors for wide-format printing equipment; here you will be able to find printers, inkjet inks, media and substrates, CNC routers, laminators, heating units and calenders. Plus you can also find exhibition displays, large-scale promotional inflatables, LED and LCD screens and all sorts of digital signage.

As a foreigner for us it is important to find people in booths that speak English, since we only know a few basic phrases in Mandarin.  There is also the option of hiring a translator onsite, but there are plenty of English-speaking exhibitors at APPPEXPO. We were very surprised to experience that many of the staff members if different booths now speak Spanish as well; this is a huge advantage since a lot of attendees come from Latin America.


Close-up of a printed sample at APPPEXPO 2019.

Whether you want to buy, distribute or learn about the digital printing industry, APPPEXPO is a great place to do so. This year we saw a considerable increase in the number of international attendees at the expo, there were people from all over the world as in past years, but in larger quantities.

If you missed APPPEXPO 2019 be sure to visit next March!


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