Ringing the New Year, I would like to look back at everything that 2018 left us, to try to anticipate what awaits us in 2019.
From the increase of prices of the raw materials for ink manufacturers, to the merger of companies, which was one of the biggest trends of 2018, but lets go a little more deep.
During the past year we had the opportunity to travel around the world gathering data from several exhibitions in different continents and tabulate it to see where the digital flow and its new niches will take us.
Just by attending the exhibitions in different parts of the world it was possible to observe an increase of 1% of companies from Asia dedicated to manufacturing printing supplies (compared to 2017). With this we are clear about their interest in amplifying their market through the search for distributors or direct sales to the end user, for which they have had to improve the quality of several products to obtain certifications and meet strict European and American standards.
The increase of exhibiting companies dedicated to manufacturing of material and substrates for reproduction of fine art giclée and wall covering reflect the growth of the market for the decoration of environments and embellishment of interior spaces. This at the same time can be seen with the increase of companies dedicated to manufacturing ACP (Aluminum Composite Panel); which had an increase of 2% compared to the year 2017.
Although with the birth of new technologies (some more ecological than others) which with a lot of people predicted the disappearance of solvent printers it could be observed that although there was no growth in this sector there was also not a very noticeable decrease in the consumption of their supplies, which was seen with the limited appearance of new companies dedicated to manufacturing this type of ink during the exhibitions.
The behavior of the printing supplies market gives us a reference in terms of the increase or decrease in the consumption of some supplies, which allows us to see where the balance of the digital printing market is tilting for the next months.