Wherever you go there is always signage around you, whether you are indoors o outdoors. Signs have existed as long as businesses have been around. But what exactly is signage? Before we go into the image section of this article, we should define the basic terms:
- Sign: Any type of visual graphic or graphic display created to transmit a message to distinct group of people.
- Signage: A design or use of signs to communicate a message to a specific audience. Or a group or collection of signs. This term became popular in the twentieth century.
The main purpose of signage is to inform, to communicate, to identify, to promote, to direct or guide, to warn (safety or regulatory) something specific.
There are many types of signs, to name a few:
- ADA signs
- Advertising signs
- Architectural signs
- Construction signs
- Corporate signs
- Directional signs
- Indoor signs
- Interactive signs
- Illuminated signs
- Outdoor signs
- Safety signs
- Street signs
- Vehicle signs
Signage does not have to be boring and does not have to limit itself to traditional locations or formats; the key is innovation. With that definition in mind we have gathered a few examples of creative advertising signage placed in different and unusual places.
After seeing these examples, it is clear that a good advertising sign does not have to be expensive or complicated to create impact. You can use a traditional format and place an ingenious image to generate interest.