Epson has recently joined the textile market and this is the second year in a row, they have made an appearance during New York Fashion Week with their own: Epson Digital Couture Proyect.
“Digital technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry,”
said Keith Kratzberg, executive vice president, Epson America.
“The Epson Digital Couture event will showcase the amazing creative potential and stunning color reproduction that designers are able to achieve using Epson’s textile printing technology. Today this is a $7.5 billion market projected to grow more than 34 percent worldwide, and a tremendous opportunity for Epson and its partners.”
This year Epson selected a group of designers from North and Latin America, so they could feature they collections at Fashion Week by creating them with an Epson SureColor Printer.
The 2016 Digital Couture Project featured designers are: Chloe Trujillo from Los Angeles, California; Cristina Ruales from Brooklyn, N.Y.; Fabrizzio Berrocal from Costa Rica, GM by Gustavo Moscoso from Ecuador, Kaleidoscopic by María de Lourdes Ramírez and Isabel Navarro Landa from Mexico, LENERD by Felipe Santamaría Luque from Colombia, Matías Hernán from Chile, Ossira by Agostina Orlandi and Ludmila Osikovsky from Argentina, Pionier by Janet Ríos and Carmen Artica from Peru, Santika by Danny Santiago from Miami, Florida and Tigresse by Fabio Yukio from Brazil.
What the designers did is, create their own designs and translate them into fabric, by using an Epson SureColor F9200 transfer paper printer and a SureColor F2000 t-shirt printer. Now that the digital textile industry is growing fast, it is only natural that big companies such as Epson are looking to make a name for them in the fashion industry.
It must be interesting for designers to be able to materialize their ideas by using a digital textile printer that in a matter of hours can produce meters of custom-made fabric, so it can later be transformed into a haute couture creation, 100% designed by them.
“Now any designer that has an idea can make it a reality in textile”
Digital textile is now trending in the fashion industry; designers around the world are now dye-sublimation fans since it allows them to expand their creativity.
Source: Epson News